Tom J. Blake, Chief Executive Officer

Tom is the founder of Optimé International and is one of North America 's most dynamic sales and customer development executives. He has an excellent track record of applied senior sales experience with a leading global corporation, including membership on the company's Management Committee in Canada. Key accomplishments included highest people development results over four years, the successful integration of the sales and merchandising programs of 3 companies, Team Leader for the development and implementation of Customer Business Teams, and the development of a National Part-Time Sales Organization which is recognized as "World Class" and has been implemented in 15 countries. Tom speaks at numerous conferences on the topic of performance improvement with the National Speaker's Bureau rating him in the top three Canadian speakers. He has played a leadership role in the transformation of numerous Canadian and American companies. Tom holds a Bachelor of Commerce (B Comm SPAD) from Laurentian University.  As CEO of Optimé, Tom is responsible for the overall management of Optimé's international business.

Hugues Gibeault, President

Hugues (“Hugh”) Gibeault is the President and co-founder of Optimé International.  Under his leadership, Optimé has helped clients achieve consistently superior performance and business results, along with industry-leading levels of employee engagement. A notable highlight has been Optimé’s partnership with a Fortune 100 company division that achieved and has been recognized as the #1 operating unit in the world for the past two consecutive years.  Hugues is known for developing strong relationships and working very closely with sales and company leaders. Prior to co-founding Optimé, Hugues also established a proven track record of strong business results as Vice President Sales of a professional sports franchise and with Procter & Gamble’s Health & Beauty Care Products division in Eastern Canada.  On a personal note, Hugues currently serves on the Board of Directors of the Canadian Paralympic Committee and is responsible for the Marketing and Partner Relations portfolio. He holds a Bachelor of Commerce (B Comm SPAD) from Laurentian University in Sudbury, Ontario, Canada.

Ray Adamson, Vice President & Customer General Manager

Ray is a proven senior Sales Leader, who has helped thousands of business professionals achieve sustainable business growth and people development results.  Ray consistently achieves top customer ratings, and is held in very high regard for making a real difference in their business results.  As Vice President & Customer General Manager, Ray will be responsible for the overall management of a number of the company’s strategic clients, with strong focus on executive coaching, consulting and facilitation to client personnel. Prior to joining Optimé, Ray served in a number of senior sales leadership roles at a North American insurance and financial services leader, driving market share growth that consistently exceeded the industry average.  He developed a reputation for his unique ability to build strong relationships and add strategic value with customers.

Marty D. Blake, Vice President & Customer General Manager

Marty is a respected sales and marketing leader with a background in customer marketing and brand management.  He has spent over 10 years developing and implementing strategic plans to build and grow businesses against global brand equities for major Fortune 500 companies. As Group Manager Innovation with The Hershey Company he led large multi-functional teams through key strategic projects, shaping the future direction and diversification of the company’s brand portfolio.  Leading collaboration initiatives with key customers Marty built product development and implementation plans directly tied to retailer specific strategies.   Previous to this, he was involved in the Health Care industry delivering business results both in Brand Management and Sales for a major pharmaceutical company.  As Vice President & Customer General Manager Marty is responsible for building client relationships,developing and executing Optimé’s strategic direction.

Dave Hewitt, Vice President, Optimé International USA

Dave has worked both as a consultant and employee for a number of mid-size public companies and smaller entrepreneurial organizations. Dave has experience with global companies and in addition to his experience in North America, has worked extensively in Europe, Asia and Latin America.  As President and Group President he has successfully developed and executed renewal, growth and turnaround strategies for 5 different operating divisions with annual sales revenue up to $500 million.  His consulting strengths include providing guidance to organizations requiring support to turnaround a business, devising strategies to accelerate sales and earnings growth as well as business and organizational development. Dave has an outstanding background in consistently driving business growth with top companies such as Johnson & Johnson, GBC and Crayola. 

Grant McClement, Senior Sales Practice Leader

Grant is considered a thought leader and creative innovator on Strategic Customer Management.  Prior to joining Optimé, he held executive level customer marketing (sales) positions at consumer packaged goods industry leader Procter & Gamble and at life sciences global leader Monsanto.  Grant has worked in Canada, the USA and Western Europe.  In leading complex regional and global teams, he established a reputation for enabling ‘customer marketers’ at P&G and Monsanto to create unique value for their customers.

Marina de Mattos Staub, Managing Director, Optimé Brazil

In 1989 Marina started her career in P&D in the Health & Beauty care Products Division with a leading global CPG corporation. During 4 years, she had responsibility for project implementation in Brazil, Peru, Mexico and Venezuela. With a strong entrepreneurial sense, Marina worked at the initial stages of Eccelera, the Venture Capital arm of the Cisneros Group of Companies in Brazil. As a Marketing Director, she was responsible for structuring the marketing group, strategic marketing plan development for each one of the invested companies, sales and marketing training and relationship development with key government, universities and NPO’s. Result driven and business oriented, Marina has the ability to lead teams into established goals while establishing company’s systems and process at very high standards.