{"id":673,"date":"2023-07-26T09:34:25","date_gmt":"2023-07-26T13:34:25","guid":{"rendered":"https:\/\/www.optime.com\/?page_id=673"},"modified":"2023-10-23T20:14:26","modified_gmt":"2023-10-24T00:14:26","slug":"insight-driven-selling","status":"publish","type":"page","link":"http:\/\/www.optime.com\/fr\/sales-training\/insight-driven-selling\/","title":{"rendered":"LES INFORMATIONS AU SERVICE DE LA VENTE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"673\" class=\"elementor elementor-673\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc130d e-con-full e-flex e-con e-parent\" data-id=\"3fc130d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a410c de_scroll_animation_no elementor-widget elementor-widget-template\" data-id=\"f5a410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"880\" class=\"elementor elementor-880\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-860f5fc e-flex e-con-boxed e-con e-parent\" data-id=\"860f5fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fec52d9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fec52d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c213ea0 e-flex e-con-boxed e-con e-parent\" data-id=\"c213ea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8f5523 e-con-full e-flex e-con e-child\" data-id=\"e8f5523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40a4c2d elementor-icon-list--layout-inline elementor-align-start elementor-tablet-align-center elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"40a4c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.optime.com\/fr\/sales-training\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sales Training<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cc1270 e-flex e-con-boxed e-con e-parent\" data-id=\"6cc1270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-546bed4 e-con-full e-flex e-con e-child\" data-id=\"546bed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca5b72 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aca5b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insight-Driven Selling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163c09d de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"163c09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Harness the Power of Data to Build Stronger Customer Relationships.<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0290437 e-con-full e-flex e-con e-child\" data-id=\"0290437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acdcf97 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"acdcf97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Insight-Driven Selling program teaches you how to leverage data to create value for your customers. Harnessing the power of data is a crucial part of building stronger customer relationships. In this program, you&#8217;ll learn how to how to gather and analyze data from a variety of sources, including customer interactions, market trends, and social media. You&#8217;ll learn how to use this data and ask probing questions to gain insights into your customers&#8217; behaviors, preferences, and pain points, allowing you to tailor your sales approach to their specific needs.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to helping you better understand your customers, the Insight-Driven Selling program also develops you on presenting your insights more effectively. Practice the art of storytelling, crafting your presentation\u2019s headline and other important tactics to excel in your sales conversations. Also, learn to improve your sales processes using data insights &#8211; how to identify and track key performance indicators, set goals and benchmarks, and measure the success of your sales efforts over time.<\/span><\/p><p><span style=\"font-weight: 400;\">By leveraging data in multitude of ways, you will be able to build stronger customer relationships, improve your sales process, and drive revenue growth for your business. This selling approach will not only help you close more deals in the short term, but it will also position you for long-term success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c251b18 e-flex e-con-boxed e-con e-parent\" data-id=\"c251b18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-504e967 e-con-full e-flex e-con e-child\" data-id=\"504e967\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa029cd de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fa029cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LEARNING OBJECTIVES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e5abd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43e5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elevate your sales game with advanced selling strategies<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc9b60c e-con-full e-flex e-con e-child\" data-id=\"dc9b60c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-422173b e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"422173b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0700013 e-flex e-con-boxed e-con e-child\" data-id=\"0700013\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cde7c3 de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"5cde7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdvanced Questioning\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ef107 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"64ef107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to sustain conversation with customers &amp; discover their true needs\/requirements? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understanding the Communication funnel. Thinking &amp; organizing probing questions during strategic sales conversations.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cceaede e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"cceaede\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f35680b e-con-full e-flex e-con e-child\" data-id=\"f35680b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f00f96 de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"8f00f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe Art of Storytelling\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84418df elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"84418df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to build a compelling sales story to move the customer from one position to another? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understand the structure of a successful story - The Hero, obstacle, mentor, &amp; prize. Practice the concept of Think-Do matrix to anticipate customer queries.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba3a456 e-con-full e-flex e-con e-child\" data-id=\"ba3a456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b192c11 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"b192c11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68487d5 e-flex e-con-boxed e-con e-child\" data-id=\"68487d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9911eca de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"9911eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLeveraging Consumer Insights &amp; Data\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec38aa3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"ec38aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to derive insights from the consumer data &amp; presenting it effectively? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learning the analysis framework \u2013 Transforming Data to Insights. Understand the difference between hard &amp; soft data.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fd8d3d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9fd8d3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d5bf8d e-con-full e-flex e-con e-child\" data-id=\"1d5bf8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659c11c de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"659c11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPresentation Tactics\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa40e4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"5aa40e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to create impact &amp; influence change with your Presentations?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to craft your presentation\u2019s Headline and learn essential tips for exceling in a virtual setting.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65af7ca e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"65af7ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6c021 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"ae6c021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"429\" height=\"429\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2023\/08\/Asset-13.svg\" class=\"attachment-large size-large wp-image-878\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1db151a e-con-full e-flex e-con e-child\" data-id=\"1db151a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b523900 de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"b523900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4C Presentation process\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3cc60 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"ab3cc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to structure your client presentations?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learn about the building blocks of our proven 4C presentation process that will set you up for success.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Confirm situation, Clearly state concept, Communicate benefits, Close on commitment.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd79093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd79093\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d02b80\" data-id=\"7d02b80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c941e elementor-view-default de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"70c941e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-comment-quote-outline\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf03d4 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"aaf03d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We evaluate our investment in Optim\u00e9 training using 3 success criteria: (1) Business Results (2) Customer Results (3) People Results. Recognizing that training is a journey, the latest results on all 3 fronts have been positive indicators that our partnership is making a difference.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69ec2d de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"b69ec2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Frito Lay<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e423ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"e423ab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ce44c elementor-widget__width-initial elementor-widget-mobile__width-inherit de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"36ce44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stay updated, stay informed<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4cb01 elementor-tablet-align-right elementor-widget-mobile__width-inherit elementor-align-center elementor-mobile-align-center de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-button\" data-id=\"dc4cb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21dfe3 de_scroll_animation_no elementor-widget elementor-widget-ucaddon_post_grid\" data-id=\"f21dfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Grid -->\n\t\t<link id='font-awesome-css' href='http:\/\/www.optime.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='http:\/\/www.optime.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Grid *\/\n\n\n\n#uc_post_grid_elementor_f21dfe3.uc_post_grid_style_one .uc_post_grid_style_one_wrap {\n   display:grid;\n}\n\n\n#uc_post_grid_elementor_f21dfe3 .uc_post_grid_style_one_item\n{\n  overflow:hidden;\n  position:relative;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_post_image\n{\n  transition:0.3s;\n  position:relative;\n  overflow:hidden;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_post_image img\n{\n  width:100%;\n  display:block;\n  transition:0.3s;\n}\n\n\n\t\n\n\n\n\n\n\n#uc_post_grid_elementor_f21dfe3 .uc_post_image_overlay\n{\n  position:absolute;\n  top:0px;\n  left:0px;\n  height:100%;\n  width:100%;\n  transition:0.3s;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n  transition:0.3s;\n}\n\n.ue-grid-item-category a\n{\n  display:inline-block;\n  font-size:10px;\n  \n}\n\n.uc_post_title\n{\n  font-size:21px;\n}\n\n\n#uc_post_grid_elementor_f21dfe3 .ue_post_grid_item\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_post_grid_elementor_f21dfe3.uc_post_grid_style_one .uc_content{\n flex-grow:1;\n}\n\n#uc_post_grid_elementor_f21dfe3.uc_post_grid_style_one .uc_content > div\n{\n  height:100%;\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_post_button\n{\n  margin-top:auto;\n}\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_grid_elementor_f21dfe3 .ue-meta-data\n{\n  \n  display:flex;\n\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_grid_elementor_f21dfe3 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n#uc_post_grid_elementor_f21dfe3 .ue-grid-item-meta-data a{\n  color:inherit;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_grid_elementor_f21dfe3 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_grid_elementor_f21dfe3 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_grid_elementor_f21dfe3 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_btn_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_post_grid_elementor_f21dfe3 .uc_btn_inner svg\n{\n  width:1em;\n  height:1em;\n}\n\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_post_grid_style_one uc-filterable-grid \" id=\"uc_post_grid_elementor_f21dfe3\"  data-ajax='true'  data-filterbehave='mixed_back'  querydata='{&quot;count_posts&quot;:3,&quot;total_posts&quot;:11,&quot;page&quot;:1,&quot;num_pages&quot;:4}' >\n\t\t<div class=\"uc_post_grid_style_one_wrap ue_post_grid uc-items-wrapper\">\n\t\t\t<div id=\"uc_post_grid_elementor_f21dfe3_item1\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='http:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Consistency.jpeg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Consistency.jpeg\" alt=\"Consistency the secret ingredient to sales success\" width=\"259\" height=\"194\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"http:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" href='http:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/' target=\"_self\"><div class=\"ue_p_title\">Consistency: The Secret Ingredient to Sales Success<\/div><\/a><\/div>\n      \t  \t\n\t\t  \n      \t  <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n     <div class=\"uc_post_text\">Building a high-performing sales organization that exceeds expectations isn\u2019t magic\u2014it\u2019s method. And...<\/div>          <div class=\"uc_post_button\">\n        <a class=\"uc_more_btn \" href=\"http:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/\" target=\"_self\" href='http:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/'>\n          <div class=\"uc_btn_inner\">\n            <div class=\"uc_btn_txt\">Read More<\/div>\n            <div class=\"uc_btn_icon\"><i class='icon icon-arrow-right'><\/i><\/div>          <\/div>\n      <\/a>\n      <\/div> \t<\/div>\n  <\/div>\n<\/div>\n<div id=\"uc_post_grid_elementor_f21dfe3_item2\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='http:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Evolution-of-Sales-Organizations.jpeg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Evolution-of-Sales-Organizations.jpeg\" alt=\"The Evolution of Sales Organizations\" width=\"612\" height=\"344\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"http:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" href='http:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/' target=\"_self\"><div class=\"ue_p_title\">From Order Takers to Strategic Growth Engines: The Evolution of Sales Organizations<\/div><\/a><\/div>\n      \t  \t\n\t\t  \n      \t  <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n     <div class=\"uc_post_text\">For much of business history, the sales team\u2019s role was clear but limited: drive revenue, close deals,...<\/div>          <div class=\"uc_post_button\">\n        <a class=\"uc_more_btn \" href=\"http:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/\" target=\"_self\" href='http:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/'>\n          <div class=\"uc_btn_inner\">\n            <div class=\"uc_btn_txt\">Read More<\/div>\n            <div class=\"uc_btn_icon\"><i class='icon icon-arrow-right'><\/i><\/div>          <\/div>\n      <\/a>\n      <\/div> \t<\/div>\n  <\/div>\n<\/div>\n<div id=\"uc_post_grid_elementor_f21dfe3_item3\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='http:\/\/www.optime.com\/fr\/the-empathy-edge-how-practicing-empathy-elevates-your-sales-game\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Empathy-Edge-768x428.jpg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Empathy-Edge-768x428.jpg\" alt=\"The Empathy Edge in Sales\" width=\"768\" height=\"428\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"http:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connect with us today to unlock stronger customer relationships and business growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a3316 elementor-widget__width-auto elementor-widget-mobile__width-inherit effect--button elementor-align-center de_scroll_animation_no elementor-widget elementor-widget-global elementor-global-902 elementor-widget-button\" data-id=\"b8a3316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.optime.com\/fr\/book-a-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon 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The Insight-Driven Selling program teaches you how to leverage data to create value for your customers. Harnessing the power of data is a crucial part of building stronger customer relationships. In this program, you&#8217;ll learn how to how to gather and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":919,"parent":666,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-673","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insight Driven Selling - Optim\u00e9 Sales Training<\/title>\n<meta name=\"description\" content=\"The Insight Driven Selling program teaches you how to leverage data to create value for your customers. 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