{"id":674,"date":"2023-07-26T09:34:43","date_gmt":"2023-07-26T13:34:43","guid":{"rendered":"https:\/\/www.optime.com\/?page_id=674"},"modified":"2023-10-23T20:18:42","modified_gmt":"2023-10-24T00:18:42","slug":"strategic-selling","status":"publish","type":"page","link":"https:\/\/www.optime.com\/fr\/sales-training\/strategic-selling\/","title":{"rendered":"VENTE STRAT\u00c9GIQUE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"674\" class=\"elementor elementor-674\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-524207c e-con-full e-flex e-con e-parent\" data-id=\"524207c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ada7a6 de_scroll_animation_no elementor-widget elementor-widget-template\" data-id=\"0ada7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"880\" class=\"elementor elementor-880\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-860f5fc e-flex e-con-boxed e-con e-parent\" data-id=\"860f5fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fec52d9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fec52d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1a48b6 e-flex e-con-boxed e-con e-parent\" data-id=\"a1a48b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebbd26a e-con-full e-flex e-con e-child\" data-id=\"ebbd26a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d56584 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"6d56584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optime.com\/fr\/sales-training\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sales Training<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fb2d1f e-flex e-con-boxed e-con e-parent\" data-id=\"0fb2d1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-187b2c5 e-con-full e-flex e-con e-child\" data-id=\"187b2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e035c5 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3e035c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategic Selling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27da960 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"27da960\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gain a competitive edge and win new customers<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c21662 e-con-full e-flex e-con e-child\" data-id=\"0c21662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beefe92 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"beefe92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Strategic Selling program helps you develop a strategic approach to selling and become a trusted advisor to your customers. You&#8217;ll learn how to develop a deep understanding of your customers&#8217; needs, preferences, and buying behaviors, allowing you to tailor your sales approach to their specific needs.<\/span><\/p><p><span style=\"font-weight: 400;\">Through the Strategic Selling program, you&#8217;ll learn how to develop a strategic approach to selling that focuses on creating long-term value for your customers. By helping your customers achieve their goals and solve their problems, you&#8217;ll be able to build lasting relationships and drive revenue growth for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">You&#8217;ll also learn how to build strong relationships with your customers, positioning yourself as a trusted advisor who can provide valuable insights and guidance. This will help you establish credibility and differentiate yourself from competitors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a1173 e-flex e-con-boxed e-con e-parent\" data-id=\"37a1173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48a6b8d e-con-full e-flex e-con e-child\" data-id=\"48a6b8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb918d6 de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cb918d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LEARNING OBJECTIVES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a523764 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-inherit de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a523764\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research your clients to stay ahead of the game<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2248289 e-con-full e-flex e-con e-child\" data-id=\"2248289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e90ee4d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"e90ee4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51d9df3 e-flex e-con-boxed e-con e-child\" data-id=\"51d9df3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80636a de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"e80636a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Value Creation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c8841 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"b4c8841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to assess your customer's business landscape to prepare a go-forward strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to define your company's unique value to your customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to link your company's portfolio with customer's business landscape using a strategic planning framework.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understanding the customer decision drivers through P&amp;L analysis, and decoding the customer landscape - Strategic moves &amp; initiatives.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dfa906 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"6dfa906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06fa29b e-con-full e-flex e-con e-child\" data-id=\"06fa29b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-632269a de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"632269a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStrategic Conversations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be2a49 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"8be2a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to utilize advanced questioning skills to engage customers on strategic dialogue?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to leverage deep customer understanding to position your sales relationship for long-term success?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understand the Checklist for Engagement Preparation. Develop the best preparation practices &amp; behaviors to lead more effective customer conversations. Apply the strategic questioning framework and best practices for building a successful sales story.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e5b38f e-con-full e-flex e-con e-child\" data-id=\"3e5b38f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8a4e34 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"a8a4e34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ab7143 e-con-full e-flex e-con e-child\" data-id=\"8ab7143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97e0896 de_scroll_animation_no elementor-widget elementor-widget-icon-box\" data-id=\"97e0896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Blueprinting\u2122\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f839e4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width de_scroll_animation_no elementor-widget elementor-widget-icon-list\" data-id=\"3f839e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is Customer Blueprinting\u2122 and how it can help in strategic sales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learn about opportunity analysis, customer mapping using internal\/external customer blueprints, and decoding the buyer sentiment.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to assess customer contacts based on their strategic importance &amp; decision-making capacity.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9025d67 elementor-widget__width-initial elementor-widget-mobile__width-inherit de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"9025d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"395\" height=\"382\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2023\/08\/Asset-8.svg\" class=\"attachment-large size-large wp-image-873\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a815ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a815ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d5d20\" data-id=\"06d5d20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40547e9 elementor-view-default de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"40547e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-comment-quote-outline\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a78689 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"0a78689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact to our people and sales development partnership has also been seen through the high engagement of our people at Sales meetings, follow up coaching and role playing that have contributed to sustaining the learning and changing their behavior. You very quickly built strong rapport and credibility with people in our Sales Organization.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fb2c7 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"70fb2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Bausch &amp; Lomb<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-64c6a81 e-flex e-con-boxed e-con e-parent\" data-id=\"64c6a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9162ca5 elementor-widget__width-initial elementor-widget-mobile__width-inherit de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9162ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stay updated, stay informed<span class=\"custom-dot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9cdc elementor-tablet-align-right elementor-widget-mobile__width-inherit elementor-align-center elementor-mobile-align-center de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-button\" data-id=\"13c9cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optime.com\/fr\/resources\/blog\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab37dd de_scroll_animation_no elementor-widget elementor-widget-ucaddon_post_grid\" data-id=\"6ab37dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Grid -->\n\t\t<link id='font-awesome-css' 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querydata='{&quot;count_posts&quot;:3,&quot;total_posts&quot;:17,&quot;page&quot;:1,&quot;num_pages&quot;:6}' >\n\t\t<div class=\"uc_post_grid_style_one_wrap ue_post_grid uc-items-wrapper\">\n\t\t\t<div id=\"uc_post_grid_elementor_6ab37dd_item1\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='https:\/\/www.optime.com\/fr\/be-a-better-negotiator\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Iceberg-Image.jpg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Iceberg-Image.jpg\" alt=\"Be a better negotiator, Positions visible and interests below the surface\" width=\"612\" height=\"426\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"https:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" href='https:\/\/www.optime.com\/fr\/be-a-better-negotiator\/' target=\"_self\"><div class=\"ue_p_title\">The Negotiation Iceberg ~ Positions vs Interests<\/div><\/a><\/div>\n      \t  \t\n\t\t  \n      \t  <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n     <div class=\"uc_post_text\">The Art of Playing Catch\u2122: Turning Conflict into Collaboration with Interest-Based Negotiation\nDo you...<\/div>          <div class=\"uc_post_button\">\n        <a class=\"uc_more_btn \" href=\"https:\/\/www.optime.com\/fr\/be-a-better-negotiator\/\" target=\"_self\" href='https:\/\/www.optime.com\/fr\/be-a-better-negotiator\/'>\n          <div class=\"uc_btn_inner\">\n            <div class=\"uc_btn_txt\">Read More<\/div>\n            <div class=\"uc_btn_icon\"><i class='icon icon-arrow-right'><\/i><\/div>          <\/div>\n      <\/a>\n      <\/div> \t<\/div>\n  <\/div>\n<\/div>\n<div id=\"uc_post_grid_elementor_6ab37dd_item2\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='https:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Consistency.jpeg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/01\/Consistency.jpeg\" alt=\"Consistency the secret ingredient to sales success\" width=\"259\" height=\"194\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"https:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" href='https:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/' target=\"_self\"><div class=\"ue_p_title\">Consistency: The Secret Ingredient to Sales Success<\/div><\/a><\/div>\n      \t  \t\n\t\t  \n      \t  <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n     <div class=\"uc_post_text\">Building a high-performing sales organization that exceeds expectations isn\u2019t magic\u2014it\u2019s method. And...<\/div>          <div class=\"uc_post_button\">\n        <a class=\"uc_more_btn \" href=\"https:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/\" target=\"_self\" href='https:\/\/www.optime.com\/fr\/consistency-the-secret-ingredient-to-sales-success\/'>\n          <div class=\"uc_btn_inner\">\n            <div class=\"uc_btn_txt\">Read More<\/div>\n            <div class=\"uc_btn_icon\"><i class='icon icon-arrow-right'><\/i><\/div>          <\/div>\n      <\/a>\n      <\/div> \t<\/div>\n  <\/div>\n<\/div>\n<div id=\"uc_post_grid_elementor_6ab37dd_item3\" class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item elementor-animation-float\">\n  \n      <a class=\"uc_post_grid_style_one_image \" href='https:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/' target=\"_self\">\n     <div class=\"uc_post_image\">\n     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Evolution-of-Sales-Organizations.jpeg\"  src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2024\/12\/The-Evolution-of-Sales-Organizations.jpeg\" alt=\"The Evolution of Sales Organizations\" width=\"612\" height=\"344\">\n     <div class=\"uc_post_image_overlay\"><\/div>\n     <\/div>\n    <\/a>\n   \n  <div class=\"uc_content\">\n    <div>\n      \n               \n        \t<div class=\"ue-grid-item-category\">\n              <a \/*href=\"https:\/\/www.optime.com\/fr\/category\/insight\/\"*\/>Insight<\/a>\n        \t<\/div>\n        \t\n                \n    \t        \t\t\t<div class=\"uc_post_title\"><a class=\"\" href='https:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/' target=\"_self\"><div class=\"ue_p_title\">From Order Takers to Strategic Growth Engines: The Evolution of Sales Organizations<\/div><\/a><\/div>\n      \t  \t\n\t\t  \n      \t  <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n     <div class=\"uc_post_text\">For much of business history, the sales team\u2019s role was clear but limited: drive revenue, close deals,...<\/div>          <div class=\"uc_post_button\">\n        <a class=\"uc_more_btn \" href=\"https:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/\" target=\"_self\" href='https:\/\/www.optime.com\/fr\/the-evolution-of-sales-organizations\/'>\n          <div class=\"uc_btn_inner\">\n            <div class=\"uc_btn_txt\">Read More<\/div>\n            <div class=\"uc_btn_icon\"><i class='icon icon-arrow-right'><\/i><\/div>          <\/div>\n      <\/a>\n      <\/div> \t<\/div>\n  <\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\n\n  <div id=\"uc_post_grid_elementor_6ab37dd_empty_message\" 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The Strategic Selling program helps you develop a strategic approach to selling and become a trusted advisor to your customers. You&#8217;ll learn how to develop a deep understanding of your customers&#8217; needs, preferences, and buying behaviors, allowing you to tailor your sales approach [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":854,"parent":666,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-674","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Selling - Optim\u00e9 Sales Training<\/title>\n<meta name=\"description\" content=\"In the strategic selling training program, you\u2019ll learn how to develop a strategic approach to selling that focuses on creating long-term value for your customers and building strategic partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optime.com\/fr\/sales-training\/strategic-selling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Selling - 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