{"id":1305,"date":"2025-11-05T10:06:07","date_gmt":"2025-11-05T15:06:07","guid":{"rendered":"https:\/\/www.optime.com\/?p=1305"},"modified":"2025-11-05T10:12:01","modified_gmt":"2025-11-05T15:12:01","slug":"demystifying-sales-what-the-world-gets-wrong-about-selling","status":"publish","type":"post","link":"https:\/\/www.optime.com\/fr\/demystifying-sales-what-the-world-gets-wrong-about-selling\/","title":{"rendered":"Demystifying Sales: What the World Gets Wrong About Selling"},"content":{"rendered":"<p><span data-contrast=\"auto\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1306\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" src=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg\" alt=\"Man in suit hand shake\" width=\"696\" height=\"464\" srcset=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg 300w, https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-1024x682.jpg 1024w, https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-768x511.jpg 768w, https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-1536x1022.jpg 1536w, https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-2048x1363.jpg 2048w, https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-18x12.jpg 18w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">When people think of sal<\/span><span data-contrast=\"auto\">es,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a \u201csalesperson\u201d\u00a0can carry\u00a0a negative connotation \u2013 someone more focused on closing a deal than solving a problem. But\u00a0here\u2019s\u00a0the truth: great sales\u00a0isn\u2019t\u00a0about manipulation or pressure.\u00a0It\u2019s\u00a0about understanding, alignment, and problem-solving.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The world often gets sales wrong.\u00a0Let\u2019s\u00a0unpack three common misconceptions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3>Sales is just about talking or \u201cpitching.\u201d<\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">One of the biggest myths is that the best salespeople are those who talk the most. In reality, listening is far more powerf<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-contrast=\"auto\">ul. The ability to\u00a0truly understand\u00a0a client\u2019s needs, challenges, and motivations sets the stage for meaningful solutions. <\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-contrast=\"auto\">Top performers\u00a0aren\u2019t\u00a0speaking constantly \u2013\u00a0they\u2019re\u00a0asking insightful questions, listening actively, and guiding conversations in a way that uncovers real value. Sales\u00a0is\u00a0not a monologue;\u00a0it\u2019s\u00a0a dialogue.<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3>Closing is the finish line.<\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Many believe that the deal is the goal. While closing matters, it\u2019s only part of the bigger picture. Sustainable sales success co<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-contrast=\"auto\">mes from building relationships and trust over time. Customers today are informed, discerning, and\u00a0value-driven. <\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-contrast=\"auto\">They want partners, not vendors.<\/span><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-contrast=\"auto\"> Focusing solely on the short-term win often sacrifices long-term growth and loyalty. Great sales professionals measure success not just in deals closed, but in relationships strengthened, problems solved, and impact delivered.<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3>Sales is an innate skill.<\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Another misconception is that you\u2019re either \u201cborn to sell\u201d or you\u2019re not. This couldn\u2019t be further from the truth. Like any skill, sales can be learned, refined, and optimized. Techniques, frameworks, and ongoing coaching make a measurable difference. With practice and guidance, anyone can build the skills needed to excel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>So, what does modern sales look like?<\/h3>\n<p><span data-contrast=\"auto\">It\u2019s\u00a0strategic yet human. Data-informed yet personal.\u00a0Confident\u00a0yet curious.\u00a0It\u2019s\u00a0about showing up prepared, asking the right questions, and creating solutions that genuinely serve the client. And\u00a0it\u2019s\u00a0about\u00a0evolving continuously, because what works today might not work tomorrow in a fast-moving market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><em>The takeaway:<\/em><\/strong>\u00a0Sales\u00a0isn\u2019t\u00a0about pushing products or services.\u00a0It\u2019s\u00a0about understanding needs and solving real problems. When we approach it that way, sales\u00a0stops\u00a0feeling like selling\u00a0and\u00a0starts\u00a0feeling like service.<\/p>\n<p>&nbsp;<\/p>\n<p>At <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/optimesales\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">Optim\u00e9 International<\/a> we work with some of the greatest sales organizations in the world, big and small, helping them to achieve and exceed their performance goals. If would like to learn more about our passion for the sales profession and making a difference we\u2019d love to chat with you, maybe over a coffee, virtual or IRL! Click here:\u00a0<strong><a class=\"app-aware-link\" href=\"https:\/\/www.optime.com\/fr\/book-a-consultation\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">Connect with Optim\u00e9 for a coffee!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a \u201csalesperson\u201d\u00a0can carry\u00a0a negative connotation \u2013 someone more focused on closing a deal than solving a problem. But\u00a0here\u2019s\u00a0the truth: great sales\u00a0isn\u2019t\u00a0about manipulation or pressure.\u00a0It\u2019s\u00a0about understanding, alignment, and problem-solving.\u00a0 The world often gets sales wrong.\u00a0Let\u2019s\u00a0unpack three common [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,14],"tags":[],"class_list":["post-1305","post","type-post","status-publish","format-standard","hentry","category-insight","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training<\/title>\n<meta name=\"description\" content=\"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optime.com\/fr\/demystifying-sales-what-the-world-gets-wrong-about-selling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training\" \/>\n<meta property=\"og:description\" content=\"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optime.com\/fr\/demystifying-sales-what-the-world-gets-wrong-about-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Optim\u00e9 Sales Training\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T15:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T15:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cassandre Gibeault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cassandre Gibeault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/\"},\"author\":{\"name\":\"cassandre Gibeault\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/#\\\/schema\\\/person\\\/790508c312a80493df396659f795083c\"},\"headline\":\"Demystifying Sales: What the World Gets Wrong About Selling\",\"datePublished\":\"2025-11-05T15:06:07+00:00\",\"dateModified\":\"2025-11-05T15:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/\"},\"wordCount\":461,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/pexels-pixabay-327540-300x200.jpg\",\"articleSection\":[\"Insight\",\"Tips\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/\",\"url\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/\",\"name\":\"Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/pexels-pixabay-327540-300x200.jpg\",\"datePublished\":\"2025-11-05T15:06:07+00:00\",\"dateModified\":\"2025-11-05T15:12:01+00:00\",\"description\":\"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/pexels-pixabay-327540-300x200.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/pexels-pixabay-327540-300x200.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/demystifying-sales-what-the-world-gets-wrong-about-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.optime.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demystifying Sales: What the World Gets Wrong About Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/#website\",\"url\":\"https:\\\/\\\/www.optime.com\\\/\",\"name\":\"Optim\u00e9 International\",\"description\":\"Master the art of sales today.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optime.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/#organization\",\"name\":\"Optim\u00e9 International\",\"url\":\"https:\\\/\\\/www.optime.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Optime_Favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.optime.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Optime_Favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Optim\u00e9 International\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optime.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/ca.linkedin.com\\\/company\\\/optimesales\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optime.com\\\/#\\\/schema\\\/person\\\/790508c312a80493df396659f795083c\",\"name\":\"cassandre Gibeault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g\",\"caption\":\"cassandre Gibeault\"},\"url\":\"https:\\\/\\\/www.optime.com\\\/fr\\\/author\\\/cassandreoptime-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training","description":"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optime.com\/fr\/demystifying-sales-what-the-world-gets-wrong-about-selling\/","og_locale":"fr_CA","og_type":"article","og_title":"Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training","og_description":"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a","og_url":"https:\/\/www.optime.com\/fr\/demystifying-sales-what-the-world-gets-wrong-about-selling\/","og_site_name":"Optim\u00e9 Sales Training","article_published_time":"2025-11-05T15:06:07+00:00","article_modified_time":"2025-11-05T15:12:01+00:00","og_image":[{"width":2560,"height":1704,"url":"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-scaled.jpg","type":"image\/jpeg"}],"author":"cassandre Gibeault","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cassandre Gibeault","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#article","isPartOf":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/"},"author":{"name":"cassandre Gibeault","@id":"https:\/\/www.optime.com\/#\/schema\/person\/790508c312a80493df396659f795083c"},"headline":"Demystifying Sales: What the World Gets Wrong About Selling","datePublished":"2025-11-05T15:06:07+00:00","dateModified":"2025-11-05T15:12:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/"},"wordCount":461,"publisher":{"@id":"https:\/\/www.optime.com\/#organization"},"image":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg","articleSection":["Insight","Tips"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/","url":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/","name":"Demystifying Sales: What the World Gets Wrong About Selling - Optim\u00e9 Sales Training","isPartOf":{"@id":"https:\/\/www.optime.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#primaryimage"},"image":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg","datePublished":"2025-11-05T15:06:07+00:00","dateModified":"2025-11-05T15:12:01+00:00","description":"When people think of sales,\u00a0many\u00a0images come to mind: the pushy pitch, the\u00a0arrogant attitude, and the\u00a0relentless follow-up. The stereotype of a","breadcrumb":{"@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#primaryimage","url":"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg","contentUrl":"https:\/\/www.optime.com\/wp-content\/uploads\/2025\/11\/pexels-pixabay-327540-300x200.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optime.com\/demystifying-sales-what-the-world-gets-wrong-about-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.optime.com\/"},{"@type":"ListItem","position":2,"name":"Demystifying Sales: What the World Gets Wrong About Selling"}]},{"@type":"WebSite","@id":"https:\/\/www.optime.com\/#website","url":"https:\/\/www.optime.com\/","name":"Optim\u00e9 International","description":"Master the art of sales today.","publisher":{"@id":"https:\/\/www.optime.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optime.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.optime.com\/#organization","name":"Optim\u00e9 International","url":"https:\/\/www.optime.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.optime.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.optime.com\/wp-content\/uploads\/2023\/09\/Optime_Favicon.png","contentUrl":"https:\/\/www.optime.com\/wp-content\/uploads\/2023\/09\/Optime_Favicon.png","width":512,"height":512,"caption":"Optim\u00e9 International"},"image":{"@id":"https:\/\/www.optime.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/ca.linkedin.com\/company\/optimesales"]},{"@type":"Person","@id":"https:\/\/www.optime.com\/#\/schema\/person\/790508c312a80493df396659f795083c","name":"cassandre Gibeault","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b9ccdf568a88f6c6e92270e557c05e4e4f9cf27689a7b2987842cf154b28a75?s=96&d=mm&r=g","caption":"cassandre Gibeault"},"url":"https:\/\/www.optime.com\/fr\/author\/cassandreoptime-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/posts\/1305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/comments?post=1305"}],"version-history":[{"count":0,"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/posts\/1305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/media?parent=1305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/categories?post=1305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optime.com\/fr\/wp-json\/wp\/v2\/tags?post=1305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}