Organizations that establish solid fundamentals from the ground up are poised to win in the marketplace.  Optimé’s customizable fundamentals of selling program brings selling to life for industry veterans and new hires alike through experiential workshops that teach and develop the most important and practical methods for planning and executing effective customer calls.  Combining a conceptual framework of the principles of successful selling with a step-by-step review and implementation of a proven approach, Optimé will embed a solid foundation of sales excellence in your organization which can be built upon to enable you to reach new heights.