Michel is Senior Consultant with Optimé, and provides classroom facilitation, 1:1 and group coaching as well as consulting to Optimé clients.  Michel is a recognized Sales & Marketing visionary in consumer packaged goods. Throughout his 30-year career, he has led the creation of innovative approaches to driving exceptional results for numerous organizations in Quebec. His leadership of Procter & Gamble’s Quebec Sales organization resulted in consistently exceptional results. Michel has been able to use his deep understanding of the marketplace and leverage the multiple tools available in sales, public relations, consumer promotions and media relations to achieve success for Optimé’s clients.

As the Québec leader of Sales, Marketing and Public Relations for P&G, Michel led the development and implementation of local/regional initiatives and programs built on customer and consumer insight. Many of the initiatives initiated in the Quebec marketplace have migrated to the national stage as well, reflecting the quality of the insight and implementation. 

Michel is an experienced facilitator, coach and mentor and in addition to his corporate work has been an instructor and facilitator at Université Québec Rouyn, Banque Fédérale de Développement and at Procter & Gamble. Michel holds a Bachelor of Business Management from l’Université du Quebec à Montréal.