The world’s largest Caterpillar equipment dealer has been delivering unrivalled service to customers since 1933. The company sells, rents and services heavy equipment and engines, to help customers maximize productivity. They operate in Western Canada, Chile, Argentina, Bolivia, Uruguay, Ireland and the United Kingdom.
Client identified opportunity to grow product support sales revenue and profitability as a critical ongoing annuity to complement cyclical heavy equipment and machinery sales – and looked to Optimé to help them. They also saw an opportunity to up-skill front-line sales management, to develop sales people in order to drive performance.
Formalized Sales Training & Development Program.