Fibre cable connected to patch. Telecommunication concept.

Client Profile This Fortune50 premier communications holding company has a powerful array of network resources that includes North America’s fastest mobile broadband network. They are a leading provider of wireless, Wi-Fi, high speed internet, voice and cloud-based services.   The Opportunity When the client sought out Optimé for help, they identified opportunity to drive their […]

Mining & Heavy Equipment Dealer

Construction heavy equipment

Client Profile The world’s largest Caterpillar equipment dealer delivering unrivalled service to customers since 1933. The company sells, rents and services heavy equipment and engines, to help customers maximize productivity. They operate in Western Canada, Chile, Argentina, Bolivia, Uruguay, Ireland and the United Kingdom.   The Opportunity Client identified opportunity to grow product support sales […]


Health insurance. Doctor's stethoscope, magnifier and health insurance contract.

Client Profile A leading North American insurer offering a broad portfolio of financial and benefit plan solutions serving the financial security needs of more than 12 million people. With more than $199 billion in assets under administration, they turned to Optimé to help drive increased sales.   The Opportunity The client identified an opportunity to […]

Commercial Banking

black and silver door knob

Client Profile One of the world’s most respected financial institutions with more than 85,000 employees in offices around the world and $686 billion in assets. The company offers a full range of financial products and services to approximately 20.5 million customers worldwide.   The Opportunity The client had identified an opportunity to grow market share […]

The Irony in Sales Coaching

If you feel like you’re working too hard or talking too much in a coaching conversation, you are! It’s time to rethink your strategy. Consider that your objective when coaching is to unlock the potential of the person you’re coaching; to maximize their performance by helping them to learn and grow. As a coach, it’s not […]

How to Win Consistently on the Front Line of Sales

Excited sales expert presenting graphs

The path to building a high performing sales organization which exceeds expectations year after year is paved with a number of building blocks and one of the key blocks is consistency. Consistency of capabilities. Consistency of processes. Consistency of tools. Consistency of training and development. All of these are critical to leading an effective and […]

Maximizing Productivity of your Client Meetings

In the dynamic world of sales, client meetings play a pivotal role in building relationships, understanding needs, and ultimately closing deals. However, not all client meetings are created equal. To truly make the most of your interactions, it’s essential to approach each meeting with a strategic mindset and a focus on productivity. In this article, […]

Handling Client Objections in Sales

Crop unrecognizable female psychologist and patient discussing mental problems during session

Client objections are not roadblocks, but rather opportunities to showcase your expertise and build long-standing relationships with clients. Handling objections effectively is a skill that separates the average salesperson from the exceptional one. In this article, we’ll explore strategies and tips to help you navigate client objections with confidence. 1. Listen Actively When a client […]

Five Traits of a Great Sales Leader

Male manager in business suit, speaking at office meeting with his multiethnic colleagues

As a sales leader, one of your biggest challenges is to maneuver the different personalities on your team. Not only do you need to make sure your sales reps are doing their jobs, you need to inspire them to exceed the goals set for them. But there is always a very fine balance. Too friendly […]

Selling – It’s not just for the Sales Teams


Building a strong sales culture in which everyone within an organization, whether they are on the sales team or not, is actively engaged in the processes, will result in stronger sales effectiveness. It’s no surprise that providing sales training to more than just the sales team can greatly benefit a company’s top line growth – […]