Importance of Emotional Intelligence (EI) in Sales Leadership

Optimé Sales Training. Emotional Intelligence Leadership

In the dynamic landscape of Leadership, Emotional Intelligence (EI) has emerged as a key factor in driving success, especially in roles that demand effective communication, decision-making, and team management. Emotional Intelligence refers to the ability to recognize, understand, and manage one’s own emotions, as well as the ability to perceive and influence the emotions of […]

When to Stop Mentoring, and Start Coaching

Optimé Leadership Development

Mentors and Coaches play a pivotal role in guiding and developing teams. But, understanding when to transition from mentoring to coaching is essential for effective leadership. In this article we explore some key differences between mentoring and coaching, the scenarios where each is most appropriate, and how leaders can smoothly make the transition.   Difference […]

Researching your Sales Prospects? Here’s what to look for

Optimé Sales Training

You have an ambitious sales quota and a list of potential leads that seems to be growing longer by the day. Your goal is clear – to connect with these prospects and turn them into loyal customers. However, in a world where competition is fierce and attention spans are fleeting, your approach needs to be […]

Power of Habits in Building a Successful Sales Career

Power of Habits in Building a Successful Sales career

In Sales, success is often measured by the numbers – the number of deals closed, the revenue generated, and the targets achieved. However, behind these tangible metrics lies a critical factor that separates the high achievers from the rest: ‘Habits’. The power of habits in building a successful sales career cannot be overstated. Habits are […]

Tips for Asking Strategic Questions in Sales

Asking Strategic Questions in Sales

Your questions can make all the difference between closing a deal or losing a potential customer. Strategic questioning is a skill that sales professionals must develop to understand their prospects’ needs, uncover pain points, and ultimately guide them towards a purchase decision. Here, we’ll explore some key strategies and insights to help you excel in […]

Managing Resistance in Your Sales Team

Managing Resistance in your Sales Team

Resistance within a sales team can be a significant roadblock to achieving your organization’s goals. It can manifest in various forms, from reluctance to embrace new strategies to pushing back on management decisions. As a leader, understanding the reasons behind this resistance and implementing effective strategies is crucial for maintaining a cohesive and productive sales […]

How Constructive Feedback can Elevate your Sales Team’s Performance

Providing Constructive Feedback to employee

In the ever-evolving world of sales, feedback is a critical component of success. Sales leaders play a pivotal role in providing constructive feedback that can help their teams improve and achieve their targets. In a study highlighted in the Harvard Business Review article, it showed that Sales professionals who received consistent and constructive feedback were […]

How to Articulate a Compelling ‘Vision’ for your Sales Team

people meeting in room

In the dynamic landscape of modern business, a well-articulated vision serves as the North Star guiding your sales team toward success. It’s the beacon of purpose that motivates and unites individuals with diverse roles and backgrounds, working cohesively to achieve common objectives. In this article, we will explore the art of crafting a compelling vision […]


Fibre cable connected to patch. Telecommunication concept.

Client Profile This Fortune50 premier communications holding company has a powerful array of network resources that includes North America’s fastest mobile broadband network. They are a leading provider of wireless, Wi-Fi, high speed internet, voice and cloud-based services.   The Opportunity When the client sought out Optimé for help, they identified opportunity to drive their […]

Mining & Heavy Equipment Dealer

Construction heavy equipment

Client Profile The world’s largest Caterpillar equipment dealer delivering unrivalled service to customers since 1933. The company sells, rents and services heavy equipment and engines, to help customers maximize productivity. They operate in Western Canada, Chile, Argentina, Bolivia, Uruguay, Ireland and the United Kingdom.   The Opportunity Client identified opportunity to grow product support sales […]