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Sales Training.

Maximize your team’s selling power.

We partner with you to grow and develop your sales professionals over a progressive development path that leads to Tier One performance. Our Sales Training Services offer three comprehensive programs to improve your team’s sales performance. 

Our interactive and engaging training sessions are led by experienced trainers passionate about helping you succeed. Whether you’re new to sales or an experienced salesperson, our Sales Training Services can help you achieve your goals. 

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Training class for business owners
Consultation
Top view of multicultural team discussing business while sitting at the office table together

Solidify your selling foundations and learn the essential skills.

Leverage data to create value for your customers and lead sales conversations .

Develop a strategic approach to selling and become a trusted advisor.

Modules Overview

Sales Training Programs.

(Click each circle to learn more)

Key learning concepts

Lead meaningful sales conversations and increase your win rate.

Playing Catch™

  • How do you engage with clients & discover their true needs?
  • The art of active listening and asking great questions during sales conversations.
  • Understand the difference between Pitching & Catching.

The Art of Storytelling

  • How do you build a compelling sales story to move the prospect from one position to another?
  • Understand the structure of a successful story - The Hero, Obstacle, Mentor, and Prize.
  • Learn to use the Think-Do matrix for anticipating customer queries.

LAPS™ Objection Handling

  • How do you handle customer objections and close sales?
  • Practice the LAPS™ objection handling process.
  • Learn different styles of closing sales - Direct, Assumed, Alternate, Urgent.

Performance Pyramid™

  • Learn about the fundamental principles of Optimé Selling process that includes concrete systems, tools, and approaches for client engagement.
  • How do you assess your customer's business landscape to prepare a go-forward strategy?
  • Understand the strategic planning framework and checklist for engagement prep.

Customer Blueprinting™

  • What is Customer Blueprinting™ and how can it help in strategic sales?
  • Learn about opportunity analysis, customer mapping using internal/external customer blueprints, and decoding the buyer sentiment.
  • How do you assess customer contacts based on their strategic importance & decision-making capacity?

4C Presentation process

  • How do you structure your client presentations?
  • Learn about the building blocks of our proven 4C presentation process that will set you up for success.
  • Confirm situation, Clearly state concept, Communicate benefits, Close on commitment.

How we do it

Training Delivery Methods.

Optimé’s industry leading training and coaching experts design and develop programs that actively engages participants in the learning process.

Our expertise spans across all the aspects of sales capability development solutions, from foundational to the executive level. 

Learn more

Key elements for success:

Instructor led training – classroom/virtual

Virtual workspace & Asynchronous learning

Microlearning knowledge reinforcement

Deliberate practice for honing your coaching skills

GameDay™ Business Simulation

The results of our work with Optimé has been the creation and development of a new 'culture' of sales and service capability and effectiveness. We have become far more proficient in achieving 'winning sales execution' with customers, and potential customers.

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We're as invested in your success as you are.

Learn how we can boost your sales team’s skills and performance to the next level. 

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