Our Team.

Founder’s Statement

A learning culture is critical to the success of your business

A learning culture is one which encourages and enables employees to seek, share and apply new knowledge and skills to continuously improve their performance.

Throughout my 30+ year career, I have watched companies attempt to evolve their culture countless times. But the fact is that is it is very closely linked to organization’s core values and embeds itself across the organization’s DNA.

In a learning culture, work environments are inventive and open-minded places where people spark new ideas and explore alternatives.  

Employees are united by curiosity and leaders emphasize on innovation, and reward employees for their risk appetite.

Hugues Gibeault

Chief Executive Officer


Our Company Leaders

Hugues Gibeault, CEO

Hugues Gibeault

Chief Executive Officer

Hugues (“Hugh”) Gibeault is the Chairman and co-founder of Optimé. Along with his partners, Hugues leads the overall management of the company and its future strategic direction. Under his leadership over the past 25 years, Optimé has helped clients achieve consistently superior performance and business results, along with industry-leading levels of employee engagement. A notable highlight has been Optimé’s partnership with a Fortune 100 company division that achieved and was recognized as the #1 operating unit in the world for two consecutive years. 

Hugues is known for developing lasting relationships and working very closely with sales and company leaders. Prior to co-founding Optimé, Hugues had established a proven track record of strong business results as Vice President of a professional sports franchise and with the International Paralympic Committee. He started his career in sales and customer management with Procter & Gamble in Eastern Canada.

Hugues served on the Board of Directors of the Canadian Paralympic Committee (CPC) for 6 years, and was responsible for the Revenue Generation portfolio. He continues to serve on the CPC’s Advisory Council. He holds a Bachelor of Commerce (B Comm. SPAD) from Laurentian University in Sudbury, Ontario, Canada.

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Marty Blake

Chief Operating Officer

Marty is Chief Operating Officer of Optimé, responsible for the overall management of our strategic client relationships with a strong focus on orchestrating resources to drive sustainable value for these clients. As a thought-provoking client leader, Marty helps Optimé’s clients achieve sustainable sales growth and people-development results.

Prior to joining Optimé in 2005, Marty had a proven track record of strong results in customer marketing and brand management. He spent over 10 years developing and implementing strategic plans to build and grow businesses against global brand equities for major Fortune 500 companies. As Group Manager Innovation with The Hershey Company he led large multi-functional teams through key strategic projects, shaping the future direction and diversification of the company’s brand portfolio. Leading collaboration initiatives with key customers Marty built product development and implementation plans directly tied to retailer specific strategies.   

Marty holds a Bachelor of Arts Degree from the University of Western Ontario.

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Marty Blake, COO

Core Team

Designing the Path to Success .

Dorianne Mckenzie

Sr. Director, Client Success

Nitesh Tewari

Director, Digital Marketing

Jennifer Taylor

Manager, Learning Program Administration

Cory Lamothe

Controller, Financial Operations


Allen Bessel

Sr. Consultant & Executive Coach

Coaches & Consultants

Your Compass to Success.

Lynn Lauzier

Sr. Consultant & Executive Coach

Todd Sinclair

Sr. Consultant & Executive Coach

Jim Harrison

Sr. Consultant

Cheryl Cameron

Sr. Consultant & Executive Coach

Jim Knittel

Sr. Consultant

Jane Gaynor

Sr. Consultant & Executive Coach

Marc-Francois Rouleau

Sr. Consultant & Certified IFC Coach

JC Silva

SR. Consultant, Coach & Course Facilitator

Dominic Scaffidi

Sr. Consultant & Executive Coach

Join our team

Careers at Optimé.

Do you have a passion for learning and helping others learn? Optimé is always looking for energetic, inspiring, and thought-provoking talent that has the skillset that fits our core business.

If that describes you, we’d love to have you on our team.

We're as invested in your success as you are.

Learn how we can boost your sales team’s skills and performance to the next level.