Winning Global Sales: Embracing Cultural Differences with Empathy and Curiosity
I am fresh back from some time overseas, and at the top of my mind has been the importance of cultural awareness and what that means to be a high-performing salesperson. We take for granted that how we interact with the world around us is the norm, and it can be startling to experience something […]
The Power of Storytelling in Business: Why the Best Salespeople Are Exceptional Storytellers
Once upon a time in a land far, far away (a.k.a. the office), a salesperson pitched a product using charts, graphs, and every data point they could find. Meanwhile, their competitor walked in and spun a tale—a compelling narrative that took the buyer on a journey. Guess who won? Spoiler alert: It wasn’t the spreadsheet. […]
Laurentian University to Name Optimé Co-founder, Tom Blake as Honorary Doctorate
Toronto, Ontario, Oct 09, 2024 - Optimé International is proud to announce that Laurentian University will award our co-founder Tom Blake an honorary Doctorate at this fall’s convocation ceremony on Nov 02, 2024. The honorary degree recipients will be in attendance to be recognized alongside graduating students. Read Laurentian University Press Release One of the world’s […]
The Art of Being Real: How Authenticity Shapes Business Relationships
Let’s be honest: in business, we’ve all encountered that person. You know, the one who sounds like they swallowed a corporate jargon dictionary. They’re a “synergy”-loving, “low-hanging fruit”-chasing, “let’s circle back”-saying machine. But when the words stop flowing, you’re left thinking: “Wait… who are you, really?” This is where authenticity steps up to the plate […]
Critical Thinking: Your Sales Superpower in a Changing World
In sales, we love buzzwords. You’ve heard them all—”synergy,” “leverage,” “optimization.” But one essential skill often gets overlooked: critical thinking. Unlike buzzwords that pop in and out of fashion, critical thinking is timeless. It’s the sales person’s secret weapon, and the good news? It never goes out of style. So, What Is Critical Thinking? Critical […]
The Art of Negotiation: A Crucial Skill for Sales Success
Negotiation is at the heart of every sales process. It’s where the magic happens, turning potential leads into satisfied customers and fostering long-term business relationships. As sales managers and senior sales leaders, honing your negotiation skills and those of your team can be the difference between closing deals and losing opportunities. So, let’s explore some […]
Navigating the Decision Maze: Engaging Key Decision Makers in a Buying Team
In the intricate landscape of organizational decision making, sales professionals often encounter a maze of stakeholders, each with unique priorities and influences. Successfully navigating this maze requires a nuanced understanding of the different personas involved in the buying process and crafting tailored engagement strategies for each. Identifying these decision makers early can significantly speed up […]
How to Qualify Sales Opportunities?
In the fast-paced world of sales, sellers often face the challenge of prioritizing their time and resources wisely. Every interaction with a potential buyer presents an opportunity, but not all opportunities are created equal. To effectively navigate this landscape and focus on prospects with the highest potential for success, sellers need a systematic approach to […]
Optimé International Named to Selling Power Magazine’s Top Sales Training Companies 2024 List
Recognized for depth & breadth of its training programs, innovative offerings, strength of client satisfaction, and contributions to sales training market. Toronto, Ontario, May 16, 2024 — Today, Optimé International is pleased to announce it has been included on Selling Power Top Sales Training Companies 2024 list. According to Selling Power publisher and founder […]
Building Trust With Your Buyers – 4 Key Elements
In the bustling world of sales, trust reigns supreme. It’s the magic ingredient that turns a casual prospect into a loyal customer. But trust isn’t something you can slap on like a sticker; it’s a delicate dance that requires finesse, integrity, and a dash of authenticity. So, how do you go about building trust with […]
