Our approach to ‘strategic selling’ has been crafted and refined over our 25-year history, while working with leading top tier corporate clients and tens of thousands of sales leaders and practitioners.
The selling environment continues to increase in complexity and speed. This reality underpins the need for your sellers to be capable of conducting a focused strategic analysis leading to value-added insights for both their customer and themselves. Optimé’s strategic selling program builds on core selling skills and behaviors then elevates these with the processes and tools, such as Optimé’s Customer Blueprint™ addressing a customers’ business requirements and motivations, enabling sellers to discover new information and navigate multiple decision makers with ease. Leading edge thinking that converts the complex into something simple, enabling sellers to engage with buyers earlier and more often resulting in more wins.
The 4 components of strategic selling are an extension of the fundamental principles of selling illustrated in:
Optimé’s 4-P’s of Sales Performance